“I’m a Prince scholar and this is the ultimate Prince book.” — Questlove

Toure is one of my favorite writers and Prince is on the Mount Rushmore of modern music and this is the best book about Prince I’ve ever read. — Q-Tip

“It took the singular talent and journalistic skills of Toure to capture the wild genius and larger than life influence of Prince.” — Jann Wenner, founder of Rolling Stone

“For those who understand how singular an artist Prince is, this book — every bit obsessive and revelatory as its subject — will be a great pleasure. For everyone else, it¹s mandatory. It unfolds like a good mystery, as cryptic clues are deciphered one after another.” — Joe Levy, Editor, Billboard

In terms of creativity, energy, influence, and sheer virtuosity, few musicians in my lifetime rival Prince — and in Toure, he’s met his perfect authorial match. As a fanboy of both, I was waiting excitedly for this book, but it’s even better than I expected. In these illuminating pages, Toure reveals Prince as an artist and cultural force in full. — John Heilemann, coauthor of Game Change and Double Down (forthcoming)

“Based on his Du Bois Lectures at Harvard, Toure has written a thoughtful and compelling book that is both a full and sensitive explication of the genius of Prince’s music, as well as his exemplary role as an seminal figure in contemporary American culture. It is must reading for any student of popular culture.” — Henry Louis Gates, Jr.

“A worthwhile addition to the relatively small number of decent books about Prince. It’s certainly bound to be a conversation (or possibly debate) starter for serious Prince fans.” ― The Morton Report