Description
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Paperback
by Godin, Seth
- Publisher : Simon & Schuster (2007), Edition: New edition, 228 pages
- Language : English
- Paperback :
- ISBN-10 : ?1416526668
- ISBN-13 : 9781416526667
- Weight : 0.5
- Dimensions : 19.6x13x2 cm
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin (2007)
Reviews
Average Rating:
3.9 rating based on 14,788 ratings (all editions)
ISBN-10: 1416526668
ISBN-13: 9781416526667
Goodreads: 977844
Author(s):
Publisher: Pocket Books
Published: //
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -time- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
3.9 rating based on 14,788 ratings (all editions)
ISBN-10: 1416526668
ISBN-13: 9781416526667
Goodreads: 977844
Author(s):
Published: //
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -time- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
