Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

Hardcover – Import, 3 September 2019
by Sunny Bonnell (Author), Ashleigh Hansberger (Author)

 

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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

Hardcover – Import, 3 September 2019
by Sunny Bonnell (Author), Ashleigh Hansberger (Author)

  • Publisher ‏ : ‎ HarperOne (3 September 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0062856936
  • ISBN-13 ‏ : ‎ 978-0062856937
  • Item Weight ‏ : ‎ 472 g
  • Dimensions ‏ : ‎ 15.24 x 2.67 x 22.86 cm

An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual.

“Brazen rant!” — Seth Godin, New York Timesbestselling author of This is Marketingand What to Do When It’s Your Turn

In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message?

To be successful, you’ve got to fundamentally change.

But what if — instead of conforming — you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed — notby grinding down your prickly parts, but by going all-in on who you really are?

“A guide for strategic rebellion.” — Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea®

Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says — keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead.

“A beautiful reminder that you are not alone.” — Charlamagne Tha God, New York Timesbestselling author of Black Privilege

Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success.

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3.8 rating based on 282 ratings (all editions)

ISBN-10: 0062856936
ISBN-13: 9780062856937
Goodreads: 43229545

Author(s):
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Published: //

An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual.


There is an unofficial rule for success: you need to change who you are to achieve greatness. But it doesn’t have to be that way. What if you could leverage your so-called vices and shortcomings and make them your super powers? 

— Rebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional —

These seven vices are what acclaimed leadership and brand experts Sunny Bonnell and Ashleigh Hansberger identify as keys to becoming a Rare Breed—those standout leaders and achievers—in any career.

Rare Breed is an unorthodox business book for the rebels, outsiders, and provocateurs — anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning all of who you are, not just the pretty parts. But be careful, each virtue has a seductive and dualistic nature that can lead to success or sabotage.

Unique stories. Unconventional advice. Practical tools. Bonnell and Hansberger lay it all out to help fellow Rare Breeds understand, unlock, and direct the potential that’s been slumbering in them to rise above the ordinary, own who they are, and push things forward. 
 

Additional information

Weight 0.472 kg
Dimensions 22.86 × 15.24 × 2.67 cm

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