Description
The 22 Immutable Laws of Marketing
Paperback
by Ries, Al
- Publisher : Profile Books Ltd (1994), Edition: Hand, 160 pages
- Language : English
- Paperback : 2023
- ISBN-10 : [1861976100]
- ISBN-13 : 9781861976109
- Weight : 0.136
- Dimensions : 19.6×1.2×12.8 cm
The 22 Immutable Laws of Marketing by Al Ries (1994)
Reviews
Average Rating:
4.1 rating based on 22,333 ratings (all editions)
ISBN-10: 1861976100
ISBN-13: 9781861976109
Goodreads: 93733
Author(s):
Publisher:
Published: //
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
4.1 rating based on 22,333 ratings (all editions)
ISBN-10: 1861976100
ISBN-13: 9781861976109
Goodreads: 93733
Author(s):
Published: //
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
